FAQ

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What is an Autoresponder?

An autoresponder can be defined as a program that sends out a single automatic reply in response to an email to a specific email address.

Many of us have either received an autoresponder message or used one before. Examples are messages like: "I am on vacation" or "I received your email."

Most web hosts offer this type of single-reply autoresponder free in the email accounts that come with their hosting package.

The problem with this type of autoresponder is that it is designed to send out only a simple one-message reply to whatever emails it receives.

This is often not enough to maintain the continued contact or to deliver the content you want to offer your visitors.

Besides, it also lacks some important features needed to do proper follow-ups.

For example, it cannot add prospects to a subscriber list and then send them a series of personalized, follow-up messages.

This brings us to another program known as a "sequential" autoresponder.

What is a Sequential Autoresponder?

A sequential autoresponder is a program that is designed to collect email addresses and then send out a series of pre-written messages via emails to the list of subscribers on a predefined intervals.

A well-known "fact" that is often quoted by internet marketers states that it takes an average of seven (7) contacts to close a sale.

A sequential autoresponder, if used correctly, can make your site "sticky" by reminding your visitors to come back for more visits.

Since most people often refer to a "sequential autoresponder" as an "autoresponder" (by omitting the term "sequential"), we shall adopt the same naming convention here.

So the term "autoresponder" used hereinafter refers to a "sequential autoresponder".

Why Must you do Follow-Up?

According to successful internet marketers, good follow-ups with prospects will dramatically increase the number of sales.

First time visitors to your site who requested additional information (or free software or ebook) have an obvious interest in your products or services. But the time may be too short for them to make the decision.

However, it is important to know that these people are your real prospects. They are usually more receptive to whatever messages you send them about your products or services.

You must therefore capture their contact information including name and email address and enter them into your prospect database for you to begin the follow-up process.

How do you Follow-Up?

Following are the correct ways to do follow-up:

You must follow-up quickly with new prospects by sending them a message reminding them about your products or services.
You must take the initiatives to contact your prospects at regular intervals. Never ignore your prospects or they will go somewhere else.
You must patiently take the time to establish rapport with your prospects by offering them free help and advice.
Address all their concerns by answering their queries promptly and accurately.
You must take time and effort to build the trust and establish value in your products and services.
You must demonstrate your professionalism and the knowledge you have in whatever you do.
You must show to them that you have anticipated their needs and you have whatever they need.
You must convince them that they want to buy from you, and not from your competitors. Demonstrate the value and benefits of your products or services.
Provide your prospect with the assurance they need about your product or services including your warranty if any.
Tell them your product is easy to use or install and offer them free additional help if necessary.
Explain how easy it is to order from your site and how the products or services will be delivered to them.
Constantly remind your prospects about your products or services and invite them to return to your site for more visits.

Again, never ignore your prospects just because you do not have the time to personally follow-up with them.

Use an autoresponder to automate the tasks and to gain continued access to your prospects.

Why do you need an Autoresponder?

Some say an autoresponder is the cheapest sales assistant money can hire- one who never sleeps and works diligently around the clock to convert visitors to your website into profit.

The secret of an autoresponder lies in automation. It takes care of the most tedious aspects of online marketing, automatically.

With an autoresponder, you can follow-up automatically with your prospects at a pre-determined intervals (of say 3, 5, 7, 10, 14 or more days) after your initial contact without having to do it manually.

Suppose you get 100 visitors today who visited your site and requested for more information. So you need to send out seven batches of 100 emails each over the next 17 days- assuming that you planned to send out seven emails at 1, 3, 5, 7, 10, 14 and 17 days after the initial contact.

Suppose tomorrow you receive another 80 requests for more information. So you need to send out another seven batches of 80 emails each staggered out in the same pattern.

And suppose day after tomorrow you receive another 77 emails. So you have to do the same again.

Can you see how complicated if you were to do this manually?

What do you use an Autoresponder for?

Following are some of the common uses of an autoresponder:

Collect Email Addresses

An autoresponder can be used to collect email addresses through an online form or directly from incoming emails, and automatically start the follow-up process.

Ezine and Newsletter Delivery

An autoresponder can be used to send periodic ezines and newsletters while automatically accepting and removing registrations.

You can use an autoresponder to collect email addresses for your ezine which allows you continued access to your subscribers.

Free eCourses or Downloads

You can offer free multi-part ecourses or free ebook/software downloads as an incentive for your visitors to leave their email addresses. A great way to increase your site traffic.

Email Reminder

You can send follow-up messages to your visitors to remind them of what you sell and what benefits they get.

Offer Related Information

Offer your subscribers information closely related to their topic of interest. For example, if they are interested in cars, they are likely to be interested in car accessories as well.

Offer Promotional Coupon

You can offer promotional coupons, discount vouchers or other incentives via email for use with your product or service.

Soft Selling

You can "soft-sell" to your potential customers by offering freebies and special information.

Sales Tool

Use your autoresponder as a sales tool by writing multiple automated email messages to sell your products and services around the clock- 24 hrs a day x 365 days a year!

After Sales Service

Follow-Up with your customers after closing a sale to make sure they're happy with what they have purchased.

You can also use this technique to inform them of any new products, services or special deals that you have available.

Customer's Feedback

You can use an autoresponder as a way of getting customers feedback. You can send them a thankyou message after receiving their feedback.

Post Sales Confirmation

If your product is not an instant delivery product or is pricy, use the autoresponder to avoid buyer's remorse.

Up-Selling

Entice customers who purchased basic packages from you, to upgrade to ones with more features or facilities, by sending them a series of up-sell messages.

Direct Email Advertising

You can use an autoresponder to send out direct email advertising messages- provided you have the permission from the recipients to do so.

MLM / Associates Programs

Use the autoresponder in any MLM / Associates program to give your downline members a powerful tool in their sales arsenal.

Viral Marketing

Use your autoresponder as a viral marketing sales tool. Utilize the ability to give away autoresponder accounts to supercharge your income stream.

Motivational Messages

Send a series of motivational messages to people in your sales organization with the autoresponder.

Frequently Asked Questions

Instead of answering the same customer questions by email, publish a "Frequently Asked Questions" in autoresponder format to save time and effort.

Download Back Issues of Ezine

Let your subscribers download back issues of your ezine using autoresponder.

Other uses and applications.

There are hundreds of possible uses of an autoresponder. The list is only limited by your own creativity. So the possibilities are endless.

Not surprisingly many internet marketers considered an autoresponder central to any successful online marketing campaign.

Is it easy to install

Yes, we provide install instructions and support helpdesk, we can install it for you if required for $20. If for any reason it will not work we will refund in full!

Can it work with a Digital Download Script

Yes it works with FDLHQ. FDLHQ can subscribe buyers to Autoresponder365 after they purchase. FDLHQ is a script that provides secure downloads to buyers using Paypal. You can see it here: http://filedownloadhq.com

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System Requirements

Apache web server running Linux (Most hosts support this)

Your own CGI-BIN folder, although most hosts allow you to use any folder!

MySQL (at least 3.23)

Perl 5.005 or greater and modules:

CGI

GD (required for diagrams)

XML::Parser (required for XML import tool)

FTP access for installing and configuring

Sendmail, Qmail, or SMTP

Ideally the ability to setup a cron job (scheduled task), this is normally done easily in your host's control panel/cpanel. Cron jobs are used to send out the sequential emails.

Don't worry 99% of Linux Webhosts will support all the above....

We recommend Hostgator among others.....

Fill in your details below to take the Autoresponder365 Test Drive. This is a double opt-in example, which sends you 3 follow up emails day 0, 1, 2, in text & html format . It also has example double opt-in subscribe webpage and thank you pages.

I want you to be happy with my product, so if you are not 100% satisfied I will refund you in full. Now, I can't be fairer than that can I?

I'm sure you will be "over the moon" with Autoresponder365, and you will get my personal outstanding support for as long as you want!

So you have nothing to lose apart from your time, on that basis why not give it a try today?

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Best Wishes

Rik

Rik Fox

Contact me here if you have any questions: http://computaworld.com/support